Off the Skins

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Santa Margherita has been working with the European Institute of Design of Venice to design six special packs for its famous Pinot Grigio: each label will be dedicated to a decade, from 1960 to today.

The 6 selected labels

1960’s

Valentina Tereskova: the first woman in the space. 

1970’s

The export boom in the United States.

1980’s

The Macintosh 128K comes out on the market.

1990’s

Santa Margherita values through the quotes of famous people.

2000’s

Sustainability as the main driver in the choices of the producer and the final consumer.

2010’s

The tree and its roots represent the family that has been guiding Santa Margherita since 1935.

Exhibition

A celebratory exhibition in honor of the 60th anniversary of Pinot Grigio Santa Margherita, hosted in the fascinating cloisters of the convent of San Francesco della Vigna in Venice, open to the public from 25th June to 4th July 2021, with daytime hours from 10:30am to 6:30pm.

The six decades of history of the famous Pinot Grigio Santa Margherita are displayed in a series of 14 collections of images, designed by the students of the European Institute of Design, integrated into a sensory experience enriched by the typical fragrances of this wine and by a musical composition inspired by the sounds of winemaking and created for the occasion by the sound artist Yilin Zhu.

Making of

The exhibition is the result of the collaboration between Santa Margherita and the European Institute of Design of Venice, and it took several months to be designed and built. The curatorial project is the work of Current and sees the participation of Yilin Zhu, researcher and sound artist.

The floor to the
students

IED students tell us more about their concepts: what inspired them, what goals they set themselves, how they chose to interpret the qualities and values ​​of Pinot Grigio Santa Margherita.